Brand Guidelines: Free Template


Color Pallet

First off, pick a color pallet for your brand. Really think about what the emotions are that you want others to feel when looking at your brand. Choose a color pallet that helps evoke those emotions.

Typeface(s) (Fonts)

The most important thing to keep in mind when choosing a typeface is it needs to be EASILY readable. Put simply; the harder your typeface is to read, the more the people having to read it are going to dislike you…


This is where you can easily waste too much time. When you are building the foundation of your business, a placeholder logo will work until you start to scale into the market.

Images and Icons

Establishing an image and icon “style” for your brand will help make everything look cohesive. If you use bright, colorful images in one place, you should use that same style elsewhere.


This is one of the most important parts of building a good brand. Your messaging is about who you are as a company and what you stand for as a team. It’s important to start to outline this early on so you can not only communicate this to your customers, but to your growing team as well.



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Daniel Strangfeld

Daniel Strangfeld

Part-time and contract designer. Thoughts on design and free tools to help entrepreneurs improve their businesses.