Pitch Deck Handbook: Market Slide
TLDR
The Market Slide is designed to make the solution’s market opportunity clear to investors. It should include; TAM, SAM, SOM, and CAGR. The Market Slide is typically located after the Traction Slide or the Why Now Slide.
Purpose of the Market Slide
Now that you’ve made your problem, solution, business model, and why now clear, you need to paint the “big picture” opportunity. This is what you should be aiming to do with a market slide.
The purpose of the market slide is to paint a big picture of the total market opportunity as well as the point where the company will begin to penetrate that market.
Info and Content to Include
Should be included in the Market Slide:
Can be included in the Market Slide:
Market Slide Locations in a Pitch Deck
Potential Locations:
- … > Competitive Advantage > Traction > Market > …
- … > Why Now > Market > …