Pitch Deck Handbook: Problem Slide

TLDR

The Problem Slide help investors gain clarity on what the problem is that you are solving and why the problem should be solved in the first place. This slide typically includes; an overview of the problem, the impact of the problem, and potentially your personal connection to the problem. The Problem Slide is traditionally located after the Intro Slide.

Problem Slide Example

Purpose of the Problem Slide

I’d argue that the core reason of starting a business is to solve a problem that is either unsolved or is currently solved poorly. With that being said, you need to talk about what problem you are solving and why it needs to be solved in the first place.

Depending on the problem and how you format the story of your deck, this can be done through one or multiple slides.

The purpose of the Problem Slide(s) is to help investors gain clarity on the problem that you are solving and why it should be solved.

Info and Content to Include

Should be included in the Problem Slide:

  • Overview of the problem
  • Impact of the problem

Can be included in a Problem Slide:

  • Your personal connection to the problem (builds “Why You” credibility)

Problem Slide Locations in a Pitch Deck

Potential Locations:

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Daniel Strangfeld

Daniel Strangfeld

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Part-time and contract designer. Thoughts on design and free tools to help entrepreneurs improve their businesses. https://danstrangfeld.com/