Pitch Deck Handbook: Roadmap Slide

Daniel Strangfeld
2 min readJul 5, 2022



The Roadmap Slide helps investors gain clarity on where you have been, where you are, and where you are going with your company. This slide should include a timeline with; What you have done, what you are doing, what you will be doing, and simplistic date ranges in which these things will happen in. Typically, the Roadmap Slide is either located after the Market Slide or after the Traction Slide.

Roadmap Slide Example

Purpose of the Roadmap Slide

Without a clear picture of where you have been and where you are going, investors will have little clarity on what their money is going towards in the future of your company. Remember, “Money loves clarity.”

The Roadmap slide is all about painting this picture in a clear, simplistic manner that can be logically followed and connected to the points that you’ve made before about traction, new markets, etc.

The purpose of the Roadmap slide is to paint a short term, actionable picture and a long term, big vision picture (this can be broken into two slides).

Info and Content to Include

Can be included in the Roadmap Slide:

Timeline(s) including:

  • What you have done
  • What you plan to do in the short term (per year or quarter)
  • What you plan to do in the long term (per year or for multiple years)

Roadmap Locations in a Pitch Deck

Potential Locations:

  • … > Market > Roadmap > Financials …
  • … > Financials > Roadmap > Team …



Daniel Strangfeld

Part-time and contract designer. Thoughts on design and free tools to help entrepreneurs improve their businesses. https://danstrangfeld.com/