Pitch Deck Handbook: Traction Slide

Daniel Strangfeld
1 min readMay 1, 2022



The Traction Slide should show what your company has achieved so far such as sales, users, growth, etc. It should include any metric that relates to your company’s traction. Typically, it is located after your Business Model Slide or Competitive Advantage Slide.

Purpose of the Traction Slide

9 times out of 10, traction is a critical key in getting an investor to write a check to your company. The traction slide displays the key achievements that you have so far in your company such as sales, users, growth, etc.

The purpose of the traction slide is to build both credibility in your team’s execution quality and clarity in what you have done so far.

Info and Content to Include

Can be included in the Traction Slide:

  • Sales
  • Users
  • Signups
  • Growth Rate
  • Partnerships
  • Letters of Intent
  • Pilot Programs
  • etc. (Anything that proves traction)

Traction Slide Locations in a Pitch Deck

Potential Locations:



Daniel Strangfeld

Part-time and contract designer. Thoughts on design and free tools to help entrepreneurs improve their businesses. https://danstrangfeld.com/